Campbell Soup Company’s Success
Campbell Soup Company has been known to majorly focus on its customers. Their entire marketing strategy is an example of how customer oriented the company is. The company has invested extensive amounts of funds into its marketing plan and has been somewhat successful in achieving the goal. When a company is too focused on its customers needs and wants and is able to provide customers with the desired products, it is able to achieve its goal of gaining profit.
Campbell was so invested in ensuring its marketing strategy was up to the mark that it designed a vest like shirt which was supposed to track the customers feelings towards the product. They went to extreme lengths such as biometric verification to ensure data collection into ways by which the customer does not feel overwhelmed but is also able to provide them with enough data so they could mold their marketing accordingly. Furthermore, Campbell wanted to ensure that it was a company that was consumers first choice and closest to home. A bowl of soup should feel the closest to home so they tried selling their product by ensuring that Campbell was perceived as something homely which allowed the company to gain a much better overview of the product because people’s emotions were attached with it. The weaknesses included how they described they were into the homes of people all the time. Data Collection is always a challenge as at times people might have considered them to be extremely intrusive.
Campbells objectives included a major rise in the sales of their product. They realized early on that soups aren’t the most attractive part of the meal so they had to ensure that the marketing strategy was done in a way that made sure that customers’ overall food experience was great.