How Restaurants Menus Make Us Hungry

There is a lot more to marketing than just attracting customers to a business. Not only does a restaurant need clients to show up, but it also needs them to be hungry and order dishes. This is when menu design comes into play. Using the right tricks on its menu, a restaurant can influence our meal choices completely.

Picking The Right Color

Getty Images / JGI/Jamie Grill

You might have heard about color psychology before, so it won’t surprise you when we say that this theory also works for restaurant menus. This marketing tool connects color and emotion, allowing brands to make strategic color choices in order to create an impact on visual communication. When it comes to menus, some restaurants choose orange menus to open their customers’ appetites. Others pick the color green for their menus to make their food seem fresh.