WATCH: That Escalated Quickly

The phrase first uttered by Ron Burgundy in the film Anchorman has turned into a viral meme: “That escalated quickly.” Used to describe any situation in which things go from zero to one hundred REAL quick, it’s a great metaphor for life in the digital age.

Thankfully, many seem to capture these quickly escalated situations, and there’s even a YouTube account that puts all these hilarious videos into one amazing viral montage.

Watch below as things, well, escalate quickly.